Eeland WM: Online shop window for a licensed firearms and ammunition dealer
Eeland Wapens & Munitie is a licensed dealer in Lelystad that sees customers by appointment. We were introduced through a mutual acquaintance, and their first website went live in 2022.
Visit the website (opens in a new tab)
- Industry
- Firearms and ammunition dealer
- Location
- Lelystad
- Delivered
- 2022, renewed in 2026
- What we did
- Design, development, redesign, hosting and maintenance About our hosting
The brief
In this trade you do not simply sell online, and there is no need to. A purchase happens in the store, with the right paperwork and a proper conversation. But anyone booking an appointment wants to know in advance what they will find.
So the brief was clear: show which firearms and accessories Eeland WM sells, from rifles and pistols to ammunition and accessories, without turning it into a web shop.
What we built
We built a shop window rather than a till. The catalogue is organised by category and brand, and each product shows the key details. Visitors browse at their own pace and then book an appointment.
Eeland WM manages the stock itself. When something comes in or is sold, the site reflects it straight away. Through the news section they keep customers informed about new stock and changing rules.
In 2026 we redesigned the site completely, with a fresher look and a clearer catalogue.
What it delivers
Customers know what they want to see before they walk in, and the conversation in the store starts in the right place. Eeland WM keeps the range up to date itself.
As with the first version, we host and maintain the site, so the team can focus on the store.